2013 TheEffectsofRewardingUserEngage

• (Claussen et al., 2013) ⇒ Jörg Claussen, Tobias Kretschmer, and Philip Mayrhofer. (2013). “The Effects of Rewarding User Engagement: The Case of Facebook Apps.” In: Information Systems Research Journal, 24(1). doi:10.1287/isre.1120.0467

Subject Headings: User Engagement Metric, Facebook App, Reward System..

Cited By

• http://scholar.google.com/scholar?q=%222013%22+The+Effects+of+Rewarding+User+Engagement%3A+The+Case+of+Facebook+Apps
• http://dl.acm.org/citation.cfm?id=2448469.2448472&preflayout=flat#citedby

Quotes

Abstract

We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users. The rule change led to new applications with significantly higher user ratings being developed. Moreover, user ratings became more important drivers of app success. Other drivers of app success are also affected by the rule change; sheer network size became a less important driver for app success, update frequency benefitted apps more in staying successful, and active users of Facebook apps declined less rapidly with age. Our results show that social media channels do not necessarily have to be managed through hard exclusion of participants but can also be steered through 'softer' changes in reward and incentive systems.

References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2013 TheEffectsofRewardingUserEngage	Jörg Claussen Tobias Kretschmer Philip Mayrhofer			The Effects of Rewarding User Engagement: The Case of Facebook Apps				10.1287/isre.1120.0467		2013