Comparative Experiment Design Task

A Comparative Experiment Design Task is a experiment design task that designs a comparative experiment.

• AKA: A/B Test Design, Controlled Experiment Design Task.
• Context:
  • It can range from being a Randomized Comparative Experiment Design Task to being a Non-Randomized Controlled Experiment Design Task.
  • …
• Counter-Example(s):
  • Comparative Experiment Evaluation Task.
• See: Hypothesis Testing.

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References

2009

• (Crook et al., 2009) ⇒ Thomas Crook, Ron Kohavi, Roger Longbotham, and Brian Frasca. (2009). “Seven Pitfalls to Avoid when Running Controlled Experiments on the Web.” In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2009). doi:10.1145/1557019.1557139

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