Advertising System
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An Advertising System is a system that can solve an advertising task.
- AKA: Ad System, Advertising Platform, Advertisement System.
- Context:
- It can typically deliver Advertising Content through advertising distribution channels.
- It can typically target Advertising Audiences through advertising segmentation mechanisms.
- It can typically manage Advertising Campaigns through advertising workflow engines.
- It can typically track Advertising Performance through advertising analytics components.
- It can typically optimize Advertising Spend through advertising budget algorithms.
- ...
- It can often integrate Advertising Data Sources through advertising data pipelines.
- It can often automate Advertising Processes through advertising automation modules.
- It can often personalize Advertising Experiences through advertising customization engines.
- It can often ensure Advertising Compliance through advertising governance frameworks.
- ...
- It can range from being a Traditional Media Advertising System to being a New Media Advertising System (such as online affiliate advertising system).
- It can range from being an Internal Advertising System to being a Third-Party Advertising Service.
- It can range from being a Simple Advertising System to being a Complex Advertising System, depending on its advertising system sophistication.
- It can range from being a Manual Advertising System to being an Automated Advertising System, depending on its advertising system automation level.
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- It can integrate with Advertising Creative Tools through advertising creative apis.
- It can connect to Advertising Marketplaces through advertising exchange protocols.
- It can support Advertising Teams through advertising collaboration interfaces.
- It can comply with Advertising Regulations through advertising compliance modules.
- ...
- Example(s):
- Enterprise Advertising Systems, such as:
- Technology Company Advertising Systems, such as:
- Google Advertising System providing advertising search placements and advertising display networks.
- Meta Advertising System enabling advertising social media campaigns across advertising platform portfolios.
- Amazon Advertising System leveraging advertising e-commerce data for advertising product promotions.
- Twitter Advertising System (including Twitter's Internal Advertising System and Twitter's Advertising Service).
- Traditional Media Company Advertising Systems, such as:
- Technology Company Advertising Systems, such as:
- Specialized Advertising Systems, such as:
- Demand-Side Advertising Platform (DSP)s, such as:
- Supply-Side Advertising Platform (SSP)s, such as:
- Ad Server Systems, such as:
- AI-Enabled Advertising Systems, such as:
- Small Business Advertising Systems, such as:
- Industry-Specific Advertising Systems, such as:
- ...
- Enterprise Advertising Systems, such as:
- Counter-Example(s):
- Content Management System, which manages content publication rather than advertising delivery.
- Customer Relationship Management System, which manages customer interactions rather than advertising campaigns.
- Marketing Automation System, which focuses on marketing workflows beyond just advertising tasks.
- Analytics System, which measures general data patterns rather than specifically advertising performance.
- E-commerce System, which handles product transactions rather than advertising placements.
- See: Advertising Task, Online Advertising Task, Advertisement Auction, Marketing System, Digital Marketing Platform, Programmatic Advertising, Ad Tech Platform, Advertising Service, AI-Enabled Advertising System, Demand-Side Advertising Platform (DSP), Supply-Side Advertising Platform (SSP), Real-Time Bidding System, Ad Network, Marketing Technology Stack.