Adobe Analytics
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An Adobe Analytics is an Business Intelligence Platform that ...
- Context:
- It can (often) be used for a Website Analytics System.
- See: Adobe Experience Platform, Software Suite, Cloud Computing, Software as a Service, Web Analytics Software.
References
2016
- (Wikipedia, 2021) ⇒ https://en.wikipedia.org/w/index.php?title=Adobe_Experience_Cloud&oldid=737614912#Adobe_Analytics Retrieved:2016-5-27.
- Adobe Analytics is a set of tools for predictive and real-time analytics that can be integrated into third-party sources. It includes the Marketing Reports and Analytics (formerly SiteCatalyst), Ad hoc analysis (formerly Adobe Discover) and Data Workbench (formerly Insight) applications to help create a holistic view of business activities by transforming customer interactions into insights. This is sometimes called marketing intelligence. With simple and interactive dashboards and reports, a user can manage and share real-time information which helps identify issues, discover opportunities and measure key performance indicators (KPIs). On October 14, 2013, Adobe revealed a set of new features for data analysis with key metrics identification like real-time reporting, visualization, mobile analytics and conversion.