Attention Economy

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An Attention Economy is an Information that ...



  • (Wikipedia, 2017) ⇒ Retrieved:2017-10-8.
    • Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. Put simply by Matthew Crawford, "Attention is a resource — a person has only so much of it."[1]

      In this perspective Thomas H. Davenport and J. C. Beck define the concept of attention as:

      Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.

      As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information.
      A strong trigger of this effect is that the mental capability of humans is limited and the receptiveness of information is hence limited as well. Attention is used to filter out the most important information by the human brain from a large pool of information surrounding the human in the digital age. A number of software applications either explicitly or implicitly take attention economy into consideration in their user interface design, based on the realization that if it takes the user too long to locate something, they will find it through another application. This is done, for instance, by creating filters to make sure the first content a viewer sees is relevant, of interest, or with the approval of demographics. An attention-based advertising scheme may say they are measuring the number of "eyeballs" by which their content is seen.

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