Cart Abandonment Rate
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A Cart Abandonment Rate is an customer performance measure based on abandoned cart sessions (in an e-commerce site).
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- Counter-Example(s):
- See: Sessionization, Churn Rate.
References
2017
- https://baymard.com/lists/cart-abandonment-rate
- QUOTE: We created this list because we needed some abandonment statistics ourselves for our E-Commerce Checkout Usability study and articles.
- 78.00% according toListrak in2016 (retrieved Jan 9, 2017)
- 75.50% according toAdobe in2016 (retrieved Jan 9, 2017)
- 68.80% according toBarilliance in2016 (retrieved Jan 9, 2017)
- 74.52% according toSaleCycle in2016 (retrieved Sep 21, 2016)
- 71.39% according toBarilliance in2015 (retrieved Jan 14, 2016)
- 68.95% according toIBM in2015 (retrieved Dec 7, 2015)
- QUOTE: We created this list because we needed some abandonment statistics ourselves for our E-Commerce Checkout Usability study and articles.
2016
- https://blog.kissmetrics.com/the-8-most-important-conversion-metrics-you-should-be-tracking/
- QUOTE: Bounce Rate: Your initial goal when trying to increase all five of the metrics above is to minimize your visitor bounce rate. The Bounce rate is the rate at which new visitors visit your site and immediately click away without doing anything (very low time spent and no interactions). A high bounce rate can mean several things, including weak or irrelevant sources of traffic and landing pages that aren’t optimized for conversion (have a poor design, low usability or high load times). Bounce rates for e-commerce sites are often called abandonment rates, i.e., the rate at which people abandon their shopping cart without making a purchase. This is usually a result of an overly complicated checkout process, expired deals, forced cart additions (e.g. to see the actual price of the product, add to your cart), and so on. …