Contextual Advertising Service
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A Contextual Advertising Service is an advertising service that enables contextual advertising.
- …
- Example(s):
- Counter-Example(s):
- a Mass Advertising Service.
- an eMail-based Advertising Service.
- a Vibrant IntelliTXT In-Text Advertising Service and similarly Kontera (which can associate a life insurance ad with the word “Electronics”[1]).
- an eMail Advertising Service.
- See: Contextual Advetisement.
![[1]](http://en.wikipedia.org/wiki/File:Intelligext_example.jpg){kind=link}
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Contextual_advertising#Service_providers Retrieved:2013-12-1.
- Google AdSense was the first major contextual advertising network.[citation needed] It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot, Mediabot, that indexes the content of a webpage. Recent technology/service providers have emerged with more sophisticated systems that use language-independent proximity pattern matching algorithm to increase matching accuracy. [1]
Since the advent of AdSense, Yahoo! Bing Network Contextual Ads, Microsoft adCenter, Advertising.com Sponsored Listings (formerly Quigo) and others have been gearing up to make similar offerings.
- Google AdSense was the first major contextual advertising network.[citation needed] It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot, Mediabot, that indexes the content of a webpage. Recent technology/service providers have emerged with more sophisticated systems that use language-independent proximity pattern matching algorithm to increase matching accuracy. [1]