Customer-Centric Analytics Data Model
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A Customer-Centric Analytics Data Model is an analytics data model for customer analytics.
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- Example(s):
- See: Customer Data/Profile Management Platform.
References
2020
- https://github.com/adobe/xdm/blob/master/docs/introduction.md
- QUOTE: ... The goal of the Experience Data Model standard is to define a common language for digital experiences that spans multiple channels, software implementations and vendors. In particular, XDM aims to:
- Enable software that creates, manages, publishes and measures digital experiences to interoperate more easily.
- Facilitate the creation of complex, engaging and intriguing digital experiences across channels.
- Allow the creation of application programming interfaces (APIs) for experience creation, management, publication and measurement.
- QUOTE: ... The goal of the Experience Data Model standard is to define a common language for digital experiences that spans multiple channels, software implementations and vendors. In particular, XDM aims to: