Customer Value Measure
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A Customer Value Measure is a value measure that ...
- See: Customer Lifetime Value.
References
2008
- (Ulwick & Bettencourt, 2008) ⇒ Anthony W. Ulwick, and Lance A. Bettencourt. (2008). “Giving Customers a Fair Hearing.” In: MIT Sloan Management Review, 49(3).
- QUOTE: With a clear definition of what a customer need is, companies are able to get the inputs that are required to succeed at innovation.