Digital Product Usage Analytics Task
Jump to navigation
Jump to search
A Digital Product Usage Analytics Task is a product usage analytics task for a digital product.
- Context:
- It can (typically) be based on Digital Product Usage Data.
- It can (typically) involve Digital Product Usage Measures, such as: Digital User Engagements, Digital Feature Usages, Digital Product Performances, and Digital Customer Feedback Measures.
- It can (often) be supported by a Digital Product Usage Analytics System.
- It can inform Digital Product Feature Planning and User Experience Design.
- It can range from being a Single User-Level Digital Product Usage Analytics Task to a User Segment-Level Digital Product Usage Analytics Task.
- It can range from being a Web-based Product Analytics to being Mobile-based Product Analytics.
- ...
- Example(s):
- App Usage Tracking: Gathering data on how users interact with a mobile app, including session lengths, feature usage, and navigation paths.
- SaaS Customer Engagement Analysis: Analyzing user interaction with SaaS products to determine engagement levels, feature popularity, and points of user drop-off.
- E-commerce User Behavior Analysis: Studying how users browse, select, and purchase products on an e-commerce platform.
- Software Usage Pattern Analysis: Identifying common usage patterns and user workflows in a software application.
- Digital Product Conversion Rate Analysis: Examining how effectively a digital product converts users from free to paid versions or leads to other desired actions.
- ...
- Counter-Example(s):
- Physical Product Usage Analytics Task, which focuses on the usage of physical, non-digital products.
- Web Traffic Analytics Task, which exclusively focuses on website visitor data rather than product usage.
- Customer Relationship Management Analytics Task, focusing on managing customer relationships rather than product usage.
- See: Web-based Product Analytics, Mobile Product Analytics, User Interface Analytics, Digital Customer Experience Management.