Display Ad Serving Task

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A Display Ad Serving Task is an Ad Serving Task that displays Display Ads.

See: Online Advertising, Cost-Benefit Analysis, Display Ad Management.

References

2011

(Lang, Delgado, et al., 2011) ⇒ Kevin Lang, Joaquin Delgado, Dongming Jiang, Bhaskar Ghosh, Shirshanka Das, Amita Gajewar, Swaroop Jagadish, Arathi Seshan, Chavdar Botev, Michael Bindeberger-Ortega, Sunil Nagaraj, and Raymie Stata. (2011). “Efficient Online Ad Serving in a Display Advertising Exchange.” In: Proceedings of the fourth ACM International Conference on Web search and data mining (WSDM 2011). doi:10.1145/1935826.1935879

1999

(Hoque & Lohse, 1999) ⇒ Abeer Y. Hoque, and Gerald L. Lohse. (1999). “An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce.” In: Journal of Marketing Research, 36(3). http://www.jstor.org/stable/3152084

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Concept