Eanings-per-Click Estimation eEPC() Function

An Eanings-per-Click Estimation eEPC() Function is a timeseries estimation function that can predict EPC values for a monetizable click (typically a advertizement click).

• Example(s):
  • Viglink's eEPC.
  • …
• Counter-Example(s):
  • an eCTR Estimation Function.
  • a Consumer Experience Estimation Function.
• See: eEPC Lift Cluster Randomized 2x2 Crossover Experiment, eEPC Lift Cluster Randomized 2x2 Crossover Experiment Dataset.

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