Email Marketing Campaign

An Email Marketing Campaign is a marketing campaign that uses email messages.

• See: Drip Email Campaign, Direct Marketing Campaign.

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References

2019

• https://blog.hubspot.com/blog/tabid/6307/bid/7595/the-ultimate-glossary-44-email-marketing-terms-marketers-must-know.aspx
  • QUOTE: Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal.

2018

• https://www.campaignmonitor.com/resources/glossary/drip-campaigns/
  • QUOTE: ... Drip campaigns are pre-written, on going campaigns that move email subscribers toward a final conversion point. They are often used to provide on-going value to subscribers, while also helping keep the brand top-of-mind. Often times, these emails slowly “drip” helpful information, products or tips over days, weeks or months. …

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