For-Profit Performance Management Task

A For-Profit Performance Management Task is a performance management task for a business organization.

• AKA: Business Performance Management.
• Context:
  • It can be solved by a For-Profit Performance Management System.
  • …
• Example(s):
  • a Customer Churn Management.
  • a Marketing Performance Management.
  • a Sales Performance Management.
  • …
• Counter-Example(s):
  • a Governmental Performance Management Task.
• See: Customer Satisfaction, Demographic Analysis, Profit (Accounting), Marketing Campaign, Real Time (Media), Dashboard (Business), Overall Equipment Effectiveness, Marketing Performance, Sales Performance, Callcenter Performance, Customer Relationship Management.

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References

2016

• (Wikipedia, 2016) ⇒ https://en.wikipedia.org/wiki/business_performance_management#Metrics_and_key_performance_indicators Retrieved:2016-5-2.
  • Some of the areas from which bank management may gain knowledge by using business performance management include:
    • customer-related numbers:
      • new customers acquired
      • status of existing customers
      • attrition of customers (including breakup by reason for attrition)
    • turnover generated by segments of the customers - possibly using demographic filters
    • outstanding balances held by segments of customers and terms of payment - possibly using demographic filters
    • collection of bad debts within customer relationships
    • demographic analysis of individuals (potential customers) applying to become customers, and the levels of approval, rejections and pending numbers
    • delinquency analysis of customers behind on payments
    • profitability of customers by demographic segments and segmentation of customers by profitability
    • campaign management
    • real-time dashboard on key operational metrics
      • overall equipment effectiveness.
    • clickstream analysis on a website
    • key product portfolio trackers
    • marketing-channel analysis
    • sales-data analysis by product segments
    • callcenter metrics
  • Though the above list describes what a bank might monitor, it could refer to a telephone company or to a similar service-sector company.

    Items of generic importance include:

    1. consistent and correct KPI-related data providing insights into operational aspects of a company
    2. timely availability of KPI-related data
    3. KPIs designed to directly reflect the efficiency and effectiveness of a business
    4. information presented in a format which aids decision-making for management and decision-makers
    5. ability to discern patterns or trends from organized information
  • Business performance management integrates the company's processes with CRM or ERP. Companies should become better able to gauge customer satisfaction, control customer trends and influence shareholder value.

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