In-Text Advertising Task

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An In-Text Advertising Task is a contextual advertising task that inserts advertisement behavior into some text segment of a document (typically of a webpage).



References

2011

  • http://en.wikipedia.org/wiki/In-text_advertising
    • In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

      Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage.

      In text advertising works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser.


  • ?
    • 1. The ads are being triggered by the user himself, and not popping up randomly.
    • 2. The ads are relevant to the content of the page- the user will see an ad related to the content of the page he is currently reading. Contextual relevancy is important for 2 reasons:
      • 1. Not to harm user satisfaction.
      • 2. Increase the likelihood of the user clicking the ad- and therefore improving the Click-Through-Rate.
  • ?
    • QUOTE: In-Text advertising refers to networks like Vibrant Media or Kontera that place advertising links on your content. The links are placed inside your text (hence the name), and they come with a double underline to differentiate them from normal links. Once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
  • ?
    • QUOTE: In Text advertising takes no extra space on your website since it simply uses the actual content of it, It is less intrusive since it doesn't distract from your website's content,
  • ?
    • QUOTE: In-Text advertising is a method of online advertising that inserts text link advertisements within the content of a website. Usually, the links will appear as double-underline hyperlinks within the website's content itself. Upon a hover of the mouse over such a hyperlink, a floating informational bubble opens with content from an advertiser. If the hyperlink is clicked, the visitor is directed to the advertiser's landing page; otherwise, when the mouse is moved away from the hyperlink, the bubble disappears.

2007