Kontera In-Text Advertising Service
- See: Kontera Company, In-Text Advertising Service,
- In Text Advertising is online product placement based on the contextual relevancy between an advertiser's brand and online content, much like product placement in movies and TV programs. With In Text Advertising, the advertiser's brand is linked to a relevant keyword appearing in the online content which is matched to the advertiser's ad.
- Kontera's Real-time Synapse Platform analyzes more than 100MM pageviews each day on Kontera's premier editorial and blog network of 15,000 sites, as well as 95% of the comScore top 1,000 sites by scale. The platform identifies semantic associations between phrases and related web content of any length, ascertains consumer trends, and automatically learns and classifies more than 1,000 new phrases that are introduced into the “global conversation” each day.