Long-Term Product Strategy

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A Long-Term Product Strategy is a business strategy that focuses on the design, development, and positioning of a product to meet customer needs and drive market success.



References

2022

  • (Pichler, 2022) ⇒ R. Pichler (2022). “Strategize: product strategy and product roadmap practices for the digital age", books.google.com.
    • QUOTE: "… This book begins with an introduction followed by four chapters on product strategy and … product roadmap should be based on a validated product strategy..."

2009

2017

  • (Spicer & Hyatt, 2017) ⇒ A. Spicer, and D. Hyatt (2017). “Walmart's emergent low-cost sustainable product strategy", California Management Review, journals.sagepub.com.
    • QUOTE: "This article traces the strategic initiatives that Walmart undertook over the last decade to implement its ambitious vision of selling more sustainable products."

2007

2004

  • (Souza et al., 2004) ⇒ G.C. Souza, B.L. Bayus, and H.M. Wagner (2004). “New-product strategy and industry clockspeed", Management Science, informs.org.
    • QUOTE: "We study how industry clockspeed, internal firm factors, such as product development, production, and inventory costs, and competitive factors determine a firm's optimal new-product …"

2004

  • (Sun, Xie & Cao, 2004) ⇒ B. Sun, J. Xie, and H.H. Cao (2004). “Product strategy for innovators in markets with network effects", Marketing Science, informs.org.
    • QUOTE: "… We examine the impact of a licensing fee on the innovators’ product strategy. Given the licensing fee, the firms engage in a Cournot-Nash game..."

2000

  • (Sorenson, 2000) ⇒ O. Sorenson (2000). “Letting the market work for you: An evolutionary perspective on product strategy", Strategic Management Journal, Wiley Online Library.
    • QUOTE: “… an interesting picture of the ecology of product strategy. Organizations appear to face a type... through which the manager can approach product strategy, this paper provides a beginning…”

1998

  • (Sengupta, 1998) ⇒ S. Sengupta (1998). “Some approaches to complementary product strategy", Journal of Product Innovation Management, Wiley Online Library.
    • QUOTE: "We identify and test relationships between some modes of complementary product strategy and … , we examine the sources of competitive advantage in complementary product strategy."

1995

  • (Barczak, 1995) ⇒ G. Barczak (1995). “New product strategy, structure, process, and performance in the telecommunications industry", Journal of Product Innovation Management, Wiley Online Library.
    • QUOTE: "… the right mixof new product strategy, organizational structure, and … that a firm's choice of new product strategy, structure, and process … Finally, we argue that a firms' new product strategy …"

1986

  • (Bart, 1986) ⇒ C.K. Bart (1986). “Product strategy and formal structure", Strategic Management Journal, Wiley Online Library.
    • QUOTE: "… did not vary with product strategy, then managers at the … and product strategy in the manner predicted in this research. In addition, when formal structure did not vary with product strategy…"