Market Research Task

From GM-RKB
(Redirected from Market research)
Jump to navigation Jump to search

A Market Research Task is a system analysis task that analyzes a market.



References

2010

  • http://en.wikipedia.org/wiki/Market_research
    • 'Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
    • Market research,as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.