Marketing Process

A Marketing Process is an organizational process that systematically plans, executes, and evaluates marketing activities to create customer value and achieve business objectives.

• AKA: Marketing Management Process, Marketing Execution Process, Marketing Operations Process.
• Context:
  • It can (typically) conduct Marketing Analysis through marketing research methods.
  • It can (typically) develop Marketing Strategy through marketing planning frameworks.
  • It can (typically) implement Marketing Programs through marketing execution systems.
  • It can (typically) measure Marketing Performance through marketing analytics platforms.
  • It can (typically) optimize Marketing Resources through marketing budget allocation.
  • ...
  • It can (often) integrate Customer Research through marketing insight generation.
  • It can (often) coordinate Marketing Channels through marketing mix optimization.
  • It can (often) manage Marketing Campaigns through marketing automation tools.
  • It can (often) evaluate Marketing ROI through marketing measurement frameworks.
  • ...
  • It can range from being a Traditional Marketing Process to being a Digital Marketing Process, depending on its marketing channel focus.
  • It can range from being a Simple Marketing Process to being a Complex Marketing Process, depending on its marketing process sophistication.
  • It can range from being a Product Marketing Process to being a Service Marketing Process, depending on its marketing offering type.
  • ...
  • It can integrate with Sales Processes for marketing sales alignment.
  • It can connect to Product Development Processes for marketing product synchronization.
  • It can interface with Customer Service Processes for marketing service integration.
  • It can synchronize with Business Strategy for marketing strategic alignment.
  • ...
• Example(s):
  • Strategic Marketing Processes, such as:
    • Brand Development Processes, such as:
      • Brand Naming Process for marketing brand creation.
      • Brand Positioning Process for marketing brand differentiation.
    • Market Entry Processes, such as:
      • Product Launch Process for marketing new product introduction.
      • Geographic Expansion Process for marketing market penetration.
  • Tactical Marketing Processes, such as:
    • Content Marketing Processes, such as:
      • Blog Marketing Process for marketing thought leadership.
      • Video Marketing Process for marketing engagement generation.
    • Digital Marketing Processes, such as:
      • SEO Process for marketing organic visibility.
      • Social Media Marketing Process for marketing community engagement.
  • Operational Marketing Processes, such as:
    • Lead Generation Process for marketing prospect identification.
    • Marketing Analytics Process for marketing performance measurement.
    • Campaign Management Process for marketing execution coordination.
  • ...
• Counter-Example(s):
  • Sales Process, which focuses on revenue conversion rather than value creation.
  • Production Process, which creates physical products rather than customer perceptions.
  • Customer Service Process, which addresses service issues rather than market opportunities.
• See: Organizational Process, Business Strategy, Marketing Strategy, Sales Process, Customer Management Process.

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