Millennials Generational Segment

A Millennials Generational Segment is a generational segment (composed of millennials) based on birth years between the early 1980s and 2000.

• AKA: Generation Y.
• Context:
  • It can be composed of an 80s Generation and a 90s Generation.
• Example(s):
  • U.S. Millennials.
  • German Millennials.
  • Chinese 80s Generation, and Chinese 90s Generation.
  • …
• Counter-Example(s):
  • Generation X.
  • Baby Boom Generation.
• See: Cohort (Statistics).

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References

2016

• (Wikipedia, 2016) ⇒ https://en.wikipedia.org/wiki/Millennials Retrieved:2016-5-1.
  • Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to around 2000.

• (NYC Comptroller, 2016) ⇒ Office of the Comptroller City of New York. (2016). “New Yorks Millinnials in Recession and Recovery." City of New York, Office of the Comptroller.
  • QUOTE: Defined in this report as people born between 1985 and 1996, New York City millennials experienced many of the same challenges as their national counterparts – escalating educational requirements for entry-level jobs, soaring higher education costs, and a proliferation of low-wage jobs.

• http://www.uschamberfoundation.org/reports/millennial-generation-research-review

                          Born     Age (in 2012)
Generation X          1965 – 1979   33 – 47
Millennial Generation 1980 – 1999   13 – 32
Generation Z          2000 –        12 and under

2015

• http://www.pewresearch.org/fact-tank/2015/02/09/who-are-europes-millennials/
  • QUOTE: … European Millennials are young people who came of age politically, economically and socially as the 21st century began. ...

• U.S. Census. (2015). “Millennials Outnumber Baby Boomers and Are Far More Diverse.” In: Census Bureau Reports, Release Number: CB15-113
  • QUOTE: Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates released today. Overall, millennials are more diverse than the generations that preceded them...

• http://www.huffingtonpost.com/tom-doctoroff/chinas-post-90s-generatio_b_7970884.html
  • QUOTE: … Post 90s realities have yielded a more grounded generation of doers. They are focused on the present, living in the moment. They crave “experience” over master-of-the-universe achievement. They bristle against constricted definitions of success. …

    … Anxiety about an increasingly uncertain future is an incentive to “make today count.” …

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