Online Business-to-Consumer (B2C) Product
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A Online Business-to-Consumer (B2C) Product is an online commercial product that can be sold directly to customers.
- AKA: Direct-to-Consumer (DTC).
- Context:
- It can be acquired thorugh a B2C Purchase.
- ...
- Example(s):
- Counter-Example(s):
- See: Business Model, Consumer, dot-com Bubble, Online Shopping, Monthly Active Users (MAU) Measure.
References
2021
- (Wikipedia, 2021) ⇒ https://en.wikipedia.org/wiki/Direct-to-consumer Retrieved:2021-9-18.
- Direct-to-consumer (DTC) or business-to-consumer (B2C) refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. [1] DTC brands are usually sold online only and specialize in a specific product category: Casper, Warby Parker, Everlane, Harry’s, Outdoor Voices, AWAY, and Dollar Shave Club. [2] [3] Some direct-to-consumer brands have opened a limited number of physical retail spaces in adjunct to their main e-commerce platform in a clicks-and-mortar business model. [4]
- ↑ Direct to Consumer vs Wholesale: Customer Experience Over Competition Nick Winkler, September 10, 2019
- ↑ What we know about direct-to-consumer brands WARC Best Practice, July 2019
- ↑ Why Brands are Going Direct-to-consumers (DTC) and Winning Jillian Hufford, 09/20/2019
- ↑ https://marker.medium.com/why-all-the-warby-parker-clones-are-now-imploding-44bfcc70a00c Why All the Warby Parker Clones Are Now Imploding: How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper] Maya Kosoff, March 9, 2020