Online Business Key Performance Indicator (KPI) Measure

An Online Business Key Performance Indicator (KPI) Measure is a business KPI measure for an online business.

• Example(s):
  • Average Revenue per User (ARPU), such as Facebook's Quarterly ARPU.
  • Monthly Active Users (MAU).
  • …
• Counter-Example(s):
  • Online Business Key Performance Indicators (KPI).
• See: Online Service.

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References

2020

• (Wang, Yin et al., 2020) ⇒ Zenan Wang, Xuan Yin, Tianbo Li, and Liangjie Hong. (2020). “Causal Meta-Mediation Analysis: Inferring Dose-Response Function From Summary Statistics of Many Randomized Experiments.” In: Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining.
  • QUOTE: ... It is common in the internet industry to use offline-developed algorithms to power online products that contribute to the success of a business. Offline-developed algorithms are guided by offline evaluation metrics, which are often different from online business key performance indicators (KPIs). ...

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