Performance-based Advertising Task

A Performance-based Advertising Task is an advertising task whose goal is to impact a directly measurable advertisement outcome.

• Context:
  • It can range from being an Online Performance-based Advertising Task to being an Offline Performance-based Advertising Task (such as a coupon mailer).
• Example(s):
  • …
• Counter-Example(s):
  • Brand Awareness Advertising.
• See: Electronic Media, Performance-based Advertising Contract.

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References

2013

• (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Performance-based_advertising Retrieved:2013-11-30.
  • Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement.

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