Product Category

From GM-RKB
Jump to navigation Jump to search

A Product Category is a category (with a product category name) for a set of related consumer products.



References

2012

  • http://en.wikipedia.org/wiki/Category_management
    • QUOTE: Category management is a retailing and supply management concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit.

2011

2010

2007

2006

  1. www.dickssportinggoods.com

1995