Rational Economic Agent

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A Rational Economic Agent is an economic agent who is a calculating agent (able to calculated cost-benefits), a self-interested agent, and an agent with stable tastes.



References

2011

2009

  • (Ariely, 2009) ⇒ Dan Ariely. (2009). “Predictably Irrational: The Hidden Forces That Shape Our Decisions - revised and expanded edition." Harper-Collins New York. ISBN:978-0-06-135323-9