Re-Targeted Online Advertisement
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A Re-Targeted Online Advertisement is a personalized online advertisement that is a Re-Targeted Advertisement (repeats a previously seen ad that showed strong preliminary interest).
- Example(s):
- See: Cold-Start Problem.
References
2012
- http://en.wikipedia.org/wiki/Behavioral_retargeting
- Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.[1]
- http://en.wikipedia.org/wiki/Personalized_retargeting
- QUOTE: Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.
Personalized retargeting, like other forms of retargeting, uses basic information, pulled from cookies that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.
- QUOTE: Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.