Sales Pitch
A Sales Pitch is an act of persuasion that involves a sales transaction.
- Example(s):
- See: Job Interview, Sales Presentation, Selling Technique.
References
2017
- https://linkedin.com/pulse/best-answer-ive-ever-heard-sell-me-pen-dailius-r-wilson-
- QUOTE: ... three selling styles that are typically used by the standard salesperson – one of which is the most desired.
The first is known as value added selling where a candidate attempts to create interest by highlighting the various features of the product which make it desirable. ...
The next evolution in this method is solution based selling – where a candidate successfully asks me questions about what I look for in a pen, if I have any problems with my current writing apparatus to build the case for this pen to solve my needs. ...
This is why it is important to find reps who demonstrate the third technique – problem creation. Instead of asking open questions, they establish a clear ‘ladder’ for buyers to follow using questions which place the prospect in a mental state where they begin to feel a problem they didn’t realise they had originally. Ultimately the buyer arrives at a pre-set conclusion which the sales representative has orchestrated. ...
- QUOTE: ... three selling styles that are typically used by the standard salesperson – one of which is the most desired.