Shopping Process

A Shopping Process is a Decision Process that results in a purchase transaction.

• AKA: Buying Decision Process.
• Context:
  • It can include a Need Recognition Phase.
  • It can include an Information Search Phase.
  • It can include an Alternatives Evaluation Phase.
  • It can include a Purchase Decision Phase (that can include an in-store purchase transaction).
  • It can include a Post-Purchase Phase.
• Example(s):
  • a Product Shopping Process.
  • a Real-Estate Shopping Process.
  • a Financial Asset Shopping Process.
• See: Cost–Benefit Analysis, Product Offer.

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References

2014

• (Wikipedia, 2014) ⇒ http://en.wikipedia.org/wiki/buying_decision_process Retrieved:2014-7-15.
  • A buying decision process (or cost–benefit analysis) describes the process a customer goes through when buying a product. This buying decision model has gone through lots of interpretation by scholars.   Although the models vary, there is a common theme of five stages in the decision process.

• (Wikipedia, 2014) ⇒ http://en.wikipedia.org/wiki/buying_decision_process#Stages Retrieved:2014-7-15.
  • These stages were first introduced by John Dewey (1910). The stages are:
    1. Problem/Need recognition
    2. Information search
    3. Evaluation of alternatives
    4. Purchase decision
    5. Post-purchase behavior
  • These five stages are a good framework to evaluate customers' buying decision process. However, it is not necessary that customers get through every stage, nor is it necessary that they proceed in any particular order. For example, if a customer feels the urge to buy chocolate, he or she might go straight to the purchase decision stage, skipping information search and evaluation.

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