Social Network Analysis Task
- AKA: Social Network Mining/Modeling.
- See: Viral Marketing.
- Social network analysis (related to network theory) has emerged as a key technique in modern sociology. It has also gained a significant following in anthropology, biology, communication studies, economics, geography, information science, organizational studies, social psychology, and sociolinguistics, and has become a popular topic of speculation and study.
- (Kempe et al., 2003) ⇒ D. Kempe, J. M. Kleinberg and Éva Tardos, (2003). “Maximizing the Spread of Influence Through a Social Network".” In: Proceedings of KDD (2003).
- (McPherson et al., 2001) ⇒ Miller McPherson, Lynn Smith-Lovin, and James M Cook. (2001). “Birds of a Feather: Homophily in Social Networks.” In: Annual review of sociology.
- (Tichy et al., 1979) ⇒ Noel M. Tichy, Michael L. Tushman, and Charles Fombrun. (1979). “Social Network Analysis for Organizations.” In: The Academy of Management Review, 4(4).