User Analytics Task
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A User Analytics Task is an business intelligence task for user actions within a digital product.
References
2022
- https://mixpanel.com/blog/guide-to-user-analytics-tools/
- QUOTE: ... A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can use this information to improve everything from the product’s usability to their marketing conversions, retention, and customer lifetime value.
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- User analytics provides:
- Unified user data: Aggregated information from across websites, apps, and devices for a complete customer view
- Sharing across silos: Teams from all departments can answer their own questions
- Visual interface: Intuitive reporting and segmentation
- Quick answers: Distill data into actionable user knowledge
- Messaging: Send notifications to users and A/B test features
- QUOTE: ... A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can use this information to improve everything from the product’s usability to their marketing conversions, retention, and customer lifetime value.
2022
- https://www.pendo.io/glossary/product-analytics/
- QUOTE: ... Product analytics is a type of business intelligence software that captures and exposes usage patterns from digital products like web and mobile applications via event tracking, event properties, and event and property grouping. This data informs decisions about how to improve the product experience, increase product engagement, and drive business outcomes. Usage data tends to be more reliable than user surveys and product testing alone.
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With product analytics tools, companies can also correlate their product insights with user analytics and other operational metrics to get a clear view of how the product impacts behaviors and leads to key business results such as a reduction in support tickets, increased productivity, and an overall higher ROI on their software. ...
2021
- (Rodrigues, 2021) ⇒ Joanne Rodrigues. (2021). “Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights.” Addison-Wesley. ISBN:9780135258521
- QUOTE:
- Develop core metrics and effective KPIs for user analytics in any web product.
- Build intuitive predictive models to capture user behavior in product
- QUOTE: