User Profile Management Task
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A User Profile Management Task is a data management task for a user profile database (composed of user profile records).
- Context:
- It can be solved by a User Profile Management System.
- It can (often) be a Online Customer Profile Management System.
- Example(s):
- Counter-Example(s):
- See: Customer Data Management.
References
2016c
- http://krux.com/data-management-platform-solutions/lookalikes/
- QUOTE: Lookalike modeling involves defining the attributes and behaviors of your most valuable customers and then using these profiles to target matching prospects. Since these new audience segments are similar to your current customers, you'll enjoy a higher likelihood of conversions.
The Krux Lookalikes solution uses self-learning algorithms, which are applied to the richest audience data set in the industry to produce a range of highly-relevant lookalike segments. We start with well-defined “truth sets” that match your targeted segments. Once we identify the common attributes and patterns, we build a lookalike algorithm that continuously refines and updates as your data sets grow.
- QUOTE: Lookalike modeling involves defining the attributes and behaviors of your most valuable customers and then using these profiles to target matching prospects. Since these new audience segments are similar to your current customers, you'll enjoy a higher likelihood of conversions.