A/A Null Test

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An A/A Null Test is a Null Controlled-Treatment Experiment that is also a two-treatment controlled experiment.



References

2007

2004

  • (Peterson, 2004) ⇒ Eric T. Peterson. (2004). “Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business, s.1". :Celilo Group Media and Cafe Press. ISBN:0974358428.