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An Advertisement is a persuasion communication that is intended to be seen by many (typically not personally known) prospects.



References

2013

  1. The Century Dictionary Online
  2. "advertize" at Dictionary.com
  3. "advertize" at The Free Online Dictionary
  4. Cite error: Invalid <ref> tag; no text was provided for refs named Studlar2002p55
  5. Cite error: Invalid <ref> tag; no text was provided for refs named Gifford2010p15
  6. Cite error: Invalid <ref> tag; no text was provided for refs named GlantzModernAds
  7. WPP. "http://www.wpp.com/wpp/press/press/default.htm?guid={23ebd8df-51a5-4a1d-b139-576d711e77ac}". WPP. http://www.wpp.com/wpp/press/press/default.htm?guid={23ebd8df-51a5-4a1d-b139-576d711e77ac}. 

2011

  • http://en.wikipedia.org/wiki/Advertising#Definition
    1. The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. (Arenes 1996)
    2. Any paid form of non-personal communication about an organization, product,service, or idea from an identified sponsor. (Blech & Blech 1998)
    3. Paid non-personal communication from an identified sponsor using mass media to persuade influence an audience. (Wells, Burnett, & Moriaty 1998)
    4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through channels of mass communication to promote the adoption of goods, services, person or ideas. (Bearden, Ingram, & Laforge 1998)
    5. An informative or persuasive message carried by a non personal medium & paid for by an identified sponsor whose organization or product is identified in some way. (Zikmund & D'amico 1999)
    6. Impersonal; one way communication about a product or organization that is paid by a marketer. (Lamb, Hair & Mc.Daniel 2000)
    7. Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor. (Kotler et al., 2006)