Hyper-Casual Game

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A Hyper-Casual Game is a [[]] that ...



References

2020

  • (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/Hyper-casual_game Retrieved:2020-10-19.
    • A hyper-casual game is a mobile video game which is easy-to-play and usually free-to-play; they also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. They also often use a 2D design with a simple color scheme, adding to their simplicity. Usually feature infinite looped mechanics, hyper-casual games are playable for an infinite amount of time, leading to their addictive nature. These games are often played while multitasking, which is why their simple user interface is essential. Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads.

      Most of these ads come in the form of:

      • Rewarded videos (when these ad videos are watched, the player is rewarded with extra-time, extra-lives, or other valued in-game rewards)
      • Banner ads (ads that appear at the bottom of the user's screen)
      • Interstitial ads (advertisements that show between sessions)