Market Requirements Document

A Market Requirements Document is a requirements document that contains market requirements.

• Context:
  • It can be the output of a Market Requirements Analysis Task.
• Example(s):
  • …
• Counter-Example(s):
  • Product Requirements Document (for a product requirements analysis).
  • Market Requirements Document (for a market requirements analysis).
  • Technical Requirements Document.
  • Functional Specifications Document.
  • SWOT Analysis Document (for a SWOT analysis).
  • Product Roadmap.
• See: Product Management, Requirements Analysis, Corporate Stakeholder, System Requirements, Usage Analysis, Use Case, Systems Engineering, Product Marketing.

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References

2015

• (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/Market_requirements_document Retrieved:2015-1-21.
  • A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.

    It is typically written as a part of product marketing or product management. The document should explain:

    • What (new) product is being discussed.
    • Who the target customers are.
    • What products are in competition with the proposed one.
    • Why customers are likely to want this product.

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