Ontok In-Text Advertising Service
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An Ontok In-Text Advertising Service is an In-Text Advertising Service that finds keywords in a web page and links them to an advertiser’s ad.
- AKA: Ontok.
- Example(s):
- …
- Counter-Example(s):
- See: Display Advertising, IntelliTXT Service, Kontera Service, Infolinks Service.
References
2007
- (von Brzeski, 2007) ⇒ Vadim von Brzeski, Utku Irmak, and Reiner Kraft. (2007). “Leveraging Context in User-Centric Entity Detection Systems.” In: Proceedings of the sixteenth ACM conference on Conference on information and knowledge management (CIKM 2007). doi:10.1145/1321440.1321537
- QUOTE: … In the area of targeted advertising, there are commercial offerings from the aforementioned companies such as IntelliTXT, Vibrant Media, Kontera, and Ontok. These solutions focus exclusively on the in-text advertising problem, specifically on finding keywords in a web page that best match an advertiser’s ad to the content of the page, and then linking those keywords to mini-ads that lead to the advertiser’s main site. Although they are similar in spirit to our work from a system perspective, these solutions only address the advertising use case.