Web Analytics Platform
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A Web Analytics Platform is a task-specific analytics platform that can be implemented into a Web Analytics System (to solve a web analytics task).
- Example(s):
- See: Advertising Campaign, Measurement, Data Collection, Data (Computing), Web Usage, Web Traffic, Market Research.
References
2017a
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Web_analytics Retrieved:2017-3-24.
- Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. [1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
2017b
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/list_of_web_analytics_software#Self-hosted_software Retrieved:2017-3-24.
- This is a comparison table of web analytics software released under a free software license.
2017c
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/list_of_web_analytics_software#Free Retrieved:2017-3-24.
- This is a comparison table of web analytics software released under a free software license.
2017d
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/list_of_web_analytics_software#Proprietary Retrieved:2017-3-24.
- This is a comparison table of web analytics proprietary software.