Organizational Vision Statement
An Organizational Vision Statement is a future-looking organizational statement that paints an ideal future world.
- Context:
- It can (often) directs an Organization's Strategy.
- It can (often) be associated to an Organizational Mission Statement.
- It can range from being a Overall Organization's Vision Statement to being a Not-for-Profit Organization's Vision Statement.
- It can range from being a Top-Level Organization's Vision Statement to being a Sub-Organization's Vision Statement.
- …
- Example(s):
- "
before this decade is out, of landing a man on the moon and returning him safely to the earth.” (John F. Kennedy, 1961). - "
Create economic opportunity for every member of the global workforce." (LinkedIn Corp.) - "
A computer on every desk and home." (Microsoft Corp.[1]). - "
To become the world’s most loved, most flown, and most profitable airline." (Southwest Airlines [2]). - "
Our vision is to create a better every-day life for many people.” (IKEA). - "
A world without Alzheimer’s disease.” (Alzheimer’s Association). - "
To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile." (McDonald’s). - …
- "
- Counter-Example(s):
- See: Organizational Values, Organizational Culture.
References
2016
- https://trailhead.salesforce.com/en/content/learn/modules/manage_the_sfdc_organizational_alignment_v2mom/msfw_oav2m_writing_a_v2mom
- QUOTE: ... The Vision represents what you want to achieve or accomplish. It focuses on what’s most important to you. Writing a great Vision helps you paint a picture of what you want the future to look like.
Speaking of the future, let’s go back to the future (or past) for a moment. Back in 1961, President John F. Kennedy shared the bold vision, “that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” We might not give that a second thought today, but imagine what an incredibly inspiring, aspirational, and challenging vision that was at the time.
- QUOTE: ... The Vision represents what you want to achieve or accomplish. It focuses on what’s most important to you. Writing a great Vision helps you paint a picture of what you want the future to look like.
Fast forward back to the future. Want to order a book about JFK, or perhaps astronaut pajamas? Look no further than Amazon.com, which has the inspiring vision “To build a place where people can come to find and discover anything they might want to buy online.” That vision is pretty much a reality today.
You might recall from the last unit that the very first V2MOM Vision at Salesforce was to “rapidly create a world-class Internet company/site for Sales Force Automation.” Having achieved that, we moved on to the Vision of providing “Global leadership in providing the software as a service model driven by an enthusiastic and wildly successful customer community, and energized by world-class employees.” Each year, we create a new Vision that boldly describes what we are trying to accomplish. And every function, team, manager and employee does the same.
What is your bold Vision for what you want to achieve this year?
When writing your Vision, think about:
What do you want to accomplish? (Keep it to 1-3 sentences) What impact will it have on your company, employees, customers, and community? How can you make it inspiring, fun, and creative (it can and should be a reflection of you!)?
2012
- https://linkedin.com/pulse/20121029044359-22330283-to-manage-hyper-growth-get-your-launch-trajectory-right
- QUOTE:
Vision - The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.
Create economic opportunity for every member of the global workforceMission - Overarching objective of the organization; should be measurable, achievable, and ideally inspirational. Should not be used synonymously with a vision statement. A great mission statement is brief, easy to remember, minimizes the use of the word "and" (to prevent a laundry list), shouldn't require follow-up clarifying questions when first presented, and ideally proves to be uniquely identifiable to the company, i.e. wouldn't be confused for another company's mission.
Connect the world's professionals to make them more productive and successful...
- QUOTE: